Optimal Is Not Normal

Enough with misdiagnosis or dismissals like “it’s all in your head”

There is more than one treatment option to deal with what feels like hundreds of symptoms.

You can finally say, “I have some control over my health and life again!”

Image — Hero portrait & private suite
4.5 / 5
From women who finally felt heard
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The Difference

Two ways to live in your own body

You weren’t made to simply endure the decline. There is a side where your body works with you again.

Living with it

  • Persistent fatigue that sleep never fixes
  • Brain fog and lost words mid-sentence
  • Weight gain that won’t budge
  • Poor, fractured sleep
  • Low libido and faded intimacy
  • Mood swings and unexpected tears
  • Aching joints and stiffness
  • Night sweats that ruin rest

Optimal

  • Steady, dependable energy through the day
  • Sharp clarity and quick recall
  • A stable, manageable weight
  • Deep, restorative sleep
  • Restored intimacy and desire
  • A steady, grounded mood
  • Ease of movement and mobility
  • Cool, comfortable nights again

Who We Help

If any of this is your story, you belong here

Concierge hormone medicine, tailored to the chapter you’re living through.

01

Women navigating perimenopause

02

Women in menopause

03

Women living with joint pain

04

Couples seeking to restore intimacy

05

Professionals with sleep deprivation

06

Mothers of pre-teens & teens

07

Women with stubborn weight gain

08

Women with hair thinning & night sweats


Image — Dr. Elicia Goodale headshot
Your Physician

Meet Dr. Elicia Goodale

Dr. Goodale built her career on getting the answer right. As a trained pathologist, she spent years reading what the body is actually saying beneath the surface — the kind of rigor that turns “it’s all in your head” into a real, measurable diagnosis.

After ten years of service in the U.S. Army and the discipline of medical school, she founded Game Changer Healthcare to give women something the system rarely offers: time, evidence, and a plan that treats the whole picture — not a single line on a lab report.

  • Trained pathologist — precision diagnostics first
  • 10 years of service in the U.S. Army
  • Medical school trained, evidence-led practice

How We Work

A considered path, not a rushed appointment

Three deliberate steps designed around your time, your history, and your goals.

01

Assessment

45–60 minutes

A thorough history of your symptoms and life, paired with comprehensive blood work — so we measure what’s truly happening instead of guessing.

02

Review & Follow-up

90 minutes – 2 hours

We sit with your results together and build a personalized plan — an unhurried conversation where every number is explained and every question answered.

03

Treatment

Ongoing protocols

Targeted protocols for sleep, energy, mood, and weight — refined over time so your body returns to feeling like itself again.

Start Free

Your free gameplan for menopause & hormone health

Download Dr. Goodale’s free book on menopause and hormone management — the same framework our members begin with. When you’re ready to go deeper, your full assessment is a flat, transparent investment.

$397 complete assessment & blood work review
Image — Free book cover

Our
Promise
Satisfaction Guarantee

Confidence, guaranteed

We stand behind the care we provide. If your assessment and personalized plan don’t leave you feeling genuinely heard, understood, and clear on a path forward, we’ll make it right. Your trust is the foundation of this practice — and we will never take it lightly.


Questions

Answered, honestly

Is hormone therapy safe? +
For most healthy women, modern hormone therapy is both safe and effective when it’s guided by thorough lab work and an individualized plan. Dr. Goodale evaluates your full history and bloodwork before recommending anything, and your protocol is monitored and adjusted over time — never one-size-fits-all.
What if my labs have always come back “normal”? +
“Normal” and “optimal” are not the same thing. A result inside a broad reference range can still leave you feeling exhausted, foggy, or unwell. We look at the complete picture — your symptoms alongside detailed markers — to find what conventional screening often misses.
How soon will I feel a difference? +
Every body responds at its own pace, but many women notice meaningful improvements in sleep, energy, and mood within the first several weeks of their protocol. Your follow-ups let us fine-tune the plan so progress continues steadily rather than stalling.
Begin

Get started for free!

Take the first step toward energy, clarity, and feeling like yourself again. Your assessment is the beginning of getting control back.